Home Business Facebook and Instagram’s paid verification launches in the US

Facebook and Instagram’s paid verification launches in the US

by Austin Evans

Facebook and Instagram have recently launched their paid verification program in the United States. This program allows individuals and businesses to apply for a verified badge on their Facebook and Instagram profiles in exchange for a fee. This move has been met with both excitement and criticism from users of the popular social media platforms.

For years, users have requested a way to distinguish themselves as legitimate and trustworthy on Facebook and Instagram. The verified badge, a small blue checkmark next to a user’s name or brand, was previously only available to high-profile public figures and select businesses. However, with the launch of the paid verification program, anyone can apply for a verified badge for a fee.

The cost of the verification process on Facebook and Instagram is $99 USD per account, and it is non-refundable, even if the application is rejected. This fee is a significant departure from the previous process, where the verification process was free, and badges were only given to a small number of accounts. The payment of the fee, however, does not guarantee verification.

While many users are excited about the possibility of obtaining a verified badge, others have criticized the program for being a money-making scheme that favors those who can afford to pay for verification. Critics have also argued that the program may exacerbate issues of online authenticity and trust, as individuals and businesses may now be able to present themselves as verified when they are not.

Facebook and Instagram have defended their decision to launch the paid verification program by stating that the fee is necessary to cover the costs of verifying accounts and preventing fraud. Additionally, they claim that the program will make it easier for users to find and connect with legitimate accounts, particularly for businesses and creators.

The paid verification program is currently only available in the United States, but Facebook and Instagram have indicated that they may expand the program to other countries in the future. The launch of this program is part of a larger effort by the social media giants to improve trust and safety on their platforms.

In addition to the paid verification program, Facebook and Instagram have also recently launched other initiatives aimed at improving user safety and security. These initiatives include new tools to combat hate speech and misinformation, as well as improvements to their content moderation processes.

Overall, the launch of Facebook and Instagram’s paid verification program in the United States is a significant development in the world of social media. While the program has been met with both excitement and criticism, it is clear that it represents a significant shift in the way that users can present themselves on these platforms. As the program expands and evolves, it will be interesting to see how it impacts the online landscape and user behavior.

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